Berlin, Germany —— September 5, 2025 —— ChimeSonic, a global leader in smart hardware technology, announced a comprehensive brand upgrade strategy today at IFA 2025 and showcased next-generation breakthrough product lineups from its three major brands: Celink, Syna, and Vison.
This conference marks a key step in ChimeSonic's transformation from a single hardware manufacturer to a full-stack smart solution provider. The company's new vision, "Empowering the New Era with Connection, System, and Vision," permeates the entire booth design and product experience.
Brand Refresh: C, S, V Ecosystem Matrix
ChimeSonic's CEO elaborated on the updated brand architecture in the opening speech. The new ecosystem matrix consists of three core pillars:
- Celink - Connecting Consumers: Focused on consumer electronics, dedicated to connecting users with the digital world through innovative audio and wearable devices.
- Syna - Empowering Industry: As a B2B chip and algorithm engine, providing core technology support for audio, vision, and multi-modal perception in the industry.
- Vison - Smart Insight: A newly established corporate consulting business aiming to help enterprises build digital ecosystems through technological insights and management wisdom.
Celink: Redefining Personal Audio
In the consumer electronics exhibition area, the Celink brand released the highly anticipated Clip A1 Pro ear-clip headphones. This product adopts a revolutionary "C-Bridge" design, which is not only extremely comfortable to wear but also solves the sound leakage pain point of open-ear headphones through directional sound transmission technology. In addition, Celink also previewed the smart pet collar PETGO P1 to be released next spring, demonstrating its layout in a broader lifestyle field.
Syna: Breakthrough in Edge Computing Power
Syna demonstrated its latest Syna Core 3.0 algorithm platform. This platform achieves amazing AI computing power with low power consumption, capable of smoothly running complex speech separation and image recognition models on edge devices such as headphones and cameras. The on-site demonstration of the Syna Albums P01 smart album solution allows users to enjoy millisecond-level face search experience on local NAS without uploading to the cloud, winning unanimous praise from professional audiences present.
Looking to the Future
"IFA 2025 is the stage for us to show the new ChimeSonic to the world," said ChimeSonic's CMO. "We are not just releasing new products but demonstrating a full-link innovation capability from underlying algorithms to terminal experience, and then to business wisdom. We look forward to exploring the infinite possibilities of smart hardware with global partners and consumers."
